7 Ways To Use Google Trends For SEO & Content Marketing

Posted by

Google Trends is a surprisingly helpful tool for keyword research, especially when using innovative search options that are virtually concealed in plain sight.

Check out the various Google Trends menus and options and find relatively unlimited methods to gain more keyword search volume insights.

Discover brand-new ways to unlock the power of one of Google’s most important SEO tools.

The Value Of Google Trends

While Google Trends is precise, it doesn’t reveal the quantity of traffic in real numbers.

It shows the numbers of questions made in relative percentages on a scale of absolutely no to 100.

Unlike Google Trends, paid SEO tools provide traffic volume numbers for keywords.

But those numbers are just estimates that are theorized from a mix of internet traffic data service providers, Google Keyword Organizer, scraped search results page, and other sources.

The clickstream data normally originates from anonymized traffic data acquired from users of specific pop-up blockers, internet browser plugins, and some complimentary anti-virus software.

The SEO tools then apply a computation that corresponds to their best guess of how that information correlates with Google keyword search and traffic volume.

So, even though paid SEO tools supply quotes of keyword traffic, the data presented by Google Trends is based on actual search questions and not guesses.

That’s not to say that Google Trends is much better than paid keyword tools. When utilized together with paid keyword tools, one can acquire a near-accurate idea of real keyword search volume.

There are other functions in Google Trends that can assist dial in precise segmentation of the keyword data that helps to understand what geographical locations are best for promotional efforts and also discover brand-new and trending keywords.

How To Utilize Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends shows a relative visualization of traffic on a scale of absolutely no to 100.

You can’t actually know if the pattern is reporting numerous keyword searches or thousands since the chart is on a relative scale of no to one hundred.

Nevertheless, the relative numbers can have more suggesting when they are compared with keywords for which there are recognized traffic levels from another keyword expression.

One way to do this is to compare keyword search volume with a keyword whose accurate traffic numbers are currently understood, for example, from a PPC project.

If the keyword volume is specifically big for which you do not have a keyword to compare, there’s another way to find a keyword to use for comparison.

A comparison keyword doesn’t have to be related. It can be in a totally different vertical and could even be the name of a trending star.

The essential thing is the general keyword volume information.

Google releases a Google Trends Daily Trends webpage that reveals trending search questions.

What works about this page is that Google offers keyword volumes in numbers, like 100,000+ searches daily, etc.

Example Of How To Pinpoint Browse Volume

I’m going to utilize the search phrase [how to drop weight] as an example of how to use Google Trends to get a close idea of actual search volume.

The method I do it is by using recognized search volumes and comparing them to the target keyword phrase.

Google supplies search volumes on its trending searches page, which can be changed for what’s trending in any nation.

On this particular day (September 22, 2022), the starlet Ana De Armas was trending with 50,000+ searches, and the American ex-football player (keyword phrase [Bret Favre News] was trending with 20,000+ searches.

Action 1. Discover Browse Patterns For Target Keyword Phrases

The target keyword phrase we’re investigating is [how to reduce weight]

Below is a screenshot of the one-year trend for the target keyword phrase:

Screenshot from Google Trends, September 2022

As you can see, it’s a relatively steady trend line from September 2021 to September 2022.

Then I included the two keyword expressions for which we have a close search volume count to compare all 3, however for a 24-hour time period.

I use a 24-hour period since the search volume for our contrast keywords is trending for this one day.

Screenshot from Google Trends, September 2022 Our target keyword phrase, with a red pattern line, is ideal in the middle, in between the keyword expressions [Ana De Armas](blue) and [Bret Favre News](yellow).

What the above comparison informs us is that the expression [how to drop weight] has a keyword volume of more than 20,000+ searches however less than 50,000+ searches.

The relative search volume of [how to slim down] is 50% of the keyword phrase [Ana De Armas]Because we know that [Ana De Armas] has a search volume of around 50,000+ searches on this specific day, and [Bret Favre News] has a search volume of 20,000+ queries on the very same day, we can state with reasonable precision that the keyword phrase, [how to lose weight] has roughly a daily search volume of around 30,000 on an average day, offer or take a few thousand.

The real numbers could be greater because Google Trends shows the highs and lows at particular points of the day. The overall for the day is most likely higher.

The above hack isn’t 100% precise. However it’s enough to give a strong ballpark concept and can be utilized to compare with and verify extrapolated data from a paid keyword research study tool.

Related: How To Do Keyword Research Study For SEO

2. Discover Insights From Time-based Trends

There are 2 basic methods to take a look at the keyword data: stretched across over longer periods of time and much shorter period.

Extended Period Patterns

You can set Google Trends to reveal you the traffic patterns stretching back to 2004. This is important for showing you the audience patterns.

  • Upward Long-Term Trends: If a pattern is consistently increasing, this indicates you need to focus energy on producing content for this pattern.
  • Downward Long-Term Trends: If the pattern line is progressively moving down, then it may be a signal that audience content consumption is altering.

For example, evaluation this five-year pattern for [WordPress] the search term, WordPress the software application, and WordPress the website:

Screenshot from Google Trends, September 2022

There’s a clear down pattern for WordPress in all three variations.

The downward trend reaches related phrases such as:

  • WordPress styles.
  • WordPress plugin.
  • WordPress hosting.

There are numerous reasons why search trends go down. It can be that individuals lost interest, that the interest went somewhere else or that the pattern is outdated.

The digital cam product category is a fine example of a down spiral brought on by an item being replaced by something else.

  • The digital camera triggered the decline in searches for traditional analog cams.
  • The iPhone began the downward spiral of the digital cam.

Knowing which way the wind is blowing could assist a content marketer or publisher comprehend when it’s time to bail on a topic or item classification and to pivot to upward-trending ones.

Related: Content Marketing: The Ultimate Novice’s Guide

3. Related Subjects And Queries

Google Trends has two excellent features, one called Associated Topics and the other Related Queries.

Topics

Subjects are search inquiries that share an idea.

Identifying related topics that are trending upwards is useful for finding out how an audience or consumer demand is shifting.

This information can, in turn, provide concepts for material generation or brand-new item selections.

According to Google:

“Associated Topics

Users searching for your term likewise looked for these topics.

You Can View by the Following Metrics

Top– The most popular topics. Scoring is on a relative scale where a worth of 100 is the most typically browsed subject and a value of 50 is a subject browsed half as typically as the most popular term, and so on.

Increasing– Related subjects with the biggest boost in search frequency considering that the last period.

Outcomes marked “Breakout” had a significant boost, probably since these subjects are new and had few (if any) prior searches.”

Related Queries

The description of Related Queries resembles that of the Related Subjects.

Leading inquiries are usually the most popular searches. Increasing Inquiries are questions that are becoming popular.

Screenshot from Google Trends, September 2022

The information from Increasing Questions are terrific for remaining ahead of the competitors.

4. Short-Term Patterns Can Bring Huge Traffic

Seeing keyword patterns in the brief view, such as the 90-day or even 30-day view, can expose important insights for taking advantage of quickly altering search patterns.

There is a ton of traffic in Google Discover along with in Google News.

Google Discover is tied to trending topics related to searches.

Google News is of the minute in terms of existing occasions.

Websites that target either of those traffic channels gain from understanding what the short-term trends are.

An advantage of viewing short-term patterns (thirty days and 90 trends) is that certain days of the week stand out when those searches are popular.

Knowing which days of the week interest spikes for an offered topic can assist in planning when to publish certain sort of topics, so the content is right there when the audience is searching for it.

5. Keywords By Category

Google Trends has the functionality for limiting keyword search question inventory according to category topics.

This offers more precise keyword data.

The Classifications tab is necessary because it fine-tunes your keyword research study to the proper context.

If your keyword context is [autos], then it makes good sense to appropriately refine Google Trends to reveal simply the data for the context of auto.

By narrowing the Google Trends information by category, you will be able to find more precise info related to the subjects you are investigating for material within the correct context.

6. Identify Keyword Data By Location

Google Trends keyword details by geographical place can be used for determining what locations are the very best to outreach to for website promo or for tailoring the material to particular regions.

For example, if certain kinds of items are popular in Washington D.C. and Texas, it makes sense to intend promotional activity and localized material to those locations.

In truth, it may be beneficial to focus link-building marketing activities in those areas initially given that the interest is higher in those parts of the country.

Keyword appeal information by area is important for link building, material production, content promotion, and pay-per-click.

Localizing content (and the promo of that material) can make it more appropriate to the people who have an interest in that material (or item).

Google ranks pages according to who it’s most appropriate, so including geographic subtlety into your content can help it rank for the many individuals.

7. Target Search Intents With Search Types

Google Trends offers you the capability to further refine the keyword data by segmenting it by the type of search the information originates from, the Search Type.

Refining your Google Trends research study by the type of search allows you to eliminate the “noise” that might be making your keyword research study fuzzy and assist it end up being more precise and meaningful.

Google Trends information can be improved by:

Screenshot from Google Trends, September 2022

Buy YouTube Subscribers search is a wonderful method to identify search trends for content with the word “how” because a lot of people search on Buy YouTube Subscribers utilizing phrases with the words “how” in them.

Although these are searches conducted on Buy YouTube Subscribers, the trends data works because it shows what users are looking for.

A Google Trends look for how, what, where, when, why, and who shows that search questions beginning with the word “how” are by far the most popular on Buy YouTube Subscribers.

Google Trends restricts comparisons to 5 keywords, so the following screenshot leaves out that word.

Screenshot from Google Trends, September 2022 If your keyword phrases involve educational material that utilizes words like” how to,”fine-tuning your research with the Buy YouTube Subscribers search type may offer beneficial insights.

For instance, I have actually found that Buy YouTube Subscribers Search programs more pertinent “associated subjects” and “related questions” data than investigating with “web search” picked.

Here’s another example of how using various type of search types assists refine Google Trends data.

I did the same how, what, where, when, why, and who browses but this time using the News Search refinement.

Screenshot from Google Trends, September 2022 The search patterns in Google News are remarkably various than the search patterns on Buy YouTube Subscribers. That’s since individuals wish to know the”what “and”how”types of info in Google News. When developing content associated to news, identifying the proper angle to report

a news product is important. Understanding that the words”what”or” who”are most appropriate to a subject can be useful for crafting the title to what the readers are most thinking about. The above is the view of search queries for the previous 90 days. When the very same keywords are

searched using the 5-year point of view, it ends up being clear that the “who”

type keywords tend to surge according to current events. As an example of how present events affect patterns, the biggest spike in searches with the word”who”

took place in the days after the 2020 presidential election. Every Search Type query refinement shows a different assistance to refine the outcomes so that they reveal more precise info. So

, offer the Browse Type selections a try since the info that is supplied might be more precise and beneficial

than the more basic and possibly loud”web search “variation. Unlock The Hidden Power Of Google Trends Free tools are normally thought about to be less beneficial than paid tools. That’s not necessarily the case

with Google Trends. This post lists 7 ways

to discover helpful search-related patterns and patterns that are absolutely accurate, more than some search-related information from paid tools.

What’s specifically noteworthy is that this post only begins to scratch the surface of all the info that’s available. Check out Google Trends and find out extra ways to blend various search patterns to obtain a lot more helpful info. More Resources: Included Image: Studio Romantic/Best SMM Panel