Engagement Rate Calculator + Guide for 2023

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Engagement rates are the currency of the social media marketing market.

Sure, vanity metrics like followers and impressions count for something. However engagement metrics like the variety of likes and remarks provide your social media performance point of view.

That’s why engagement rate is typically utilized as a selling point in influencer marketing media kits, or to determine a social project’s return on investment. But there are a couple of different methods to compute it.

Keep reading for more information about social networks engagement rates– and use our free engagement rate calculator to find out how well your accounts are doing.

Perk: Utilize our totally free engagement rate calculator to learn your engagement rate 4 ways fast. Compute it on a post-by-post basis or for an entire campaign– for any social network.

What is engagement rate?

Engagement rate is a social media marketing metric that measures the amount of interaction a piece of material (or a project, or a whole account) gets compared to reach or fans or audience size.

When it concerns social networks analytics, fan development is essential, but it doesn’t indicate a lot if your audience doesn’t appreciate the content you publish. You require remarks, shares, likes and other actions that show your material is resonating with individuals who see it.

What else counts as engagement? You might pick to consist of all or some of these metrics when determining your engagement rate:

  • reactions
  • likes
  • comments
  • shares
  • saves
  • direct messages
  • points out (tagged or untagged)
  • click-throughs
  • clicks
  • profile sees
  • replies
  • retweets
  • quote tweets
  • regrams
  • link clicks
  • calls
  • texts
  • sticker label taps (Buy Instagram Verified Stories)
  • e-mails
  • “Get Directions” (Buy Instagram Verified account only)
  • usage of top quality hashtags

Free engagement rate calculator

Are you prepared to calculate your engagement rate? Our totally free engagement rate calculator will help.

Utilize the calculator All you need to use this calculator is Google Sheets. Open the link, click the File tab and choose Make a copy to start filling out the fields.

To determine the engagement rate of a single post, input 1 in No. of Posts field. To compute the engagement rate of several posts, input the overall variety of posts in No. of Posts.

6 engagement rate solutions

These are the most common formulas you’ll need to compute engagement rates on social media.

1. Engagement rate by reach (ERR): most common

This formula is the most typical way to compute engagement with social networks material.

ERR measures the percentage of individuals who selected to connect with your material after seeing it.

Utilize the first formula for a single post, and the 2nd one to compute the average rate throughout numerous posts.

  • ERR = overall number of engagements per post/ reach per post * 100

To figure out the average, add up the all the ERRs from the posts you wish to average, and divide by number of posts:

  • Typical ERR = Total ERR/ Total posts

In other words: Post 1 (3.4%) + Post 2 (3.5%)/ 2 = 3.45%

Pros: Reach can be a more accurate measurement than fan count considering that not all your followers will see all your content. And non-followers may have been exposed to your posts through shares, hashtags, and other ways.

Cons: Reach can vary for a variety of reasons, making it a various variable to manage. A very low reach can lead to a disproportionately high engagement rate, and vice versa, so make certain to keep this in mind.

2. Engagement rate by posts (ER post): finest for specific posts

Technically, this formula measures engagements by fans on a specific post. In other words, it’s similar to ERR, except rather of reach it informs you the rate at which followers engage with your content.

The majority of social networks influencers compute their average engagement rate by doing this.

  • ER post = Overall engagements on a post/ Total fans * 100

To calculate the average, add up all the ER posts you wish to average, and divide by variety of posts:

  • Average ER by post = Overall ER by post/ Overall posts

Example: Post 1 (4.0%) + Post 2 (3.0%)/ 2 = 3.5%

Pros: While ERR is a much better method to gauge interactions based on how many people have actually seen your post, this formula replaces reach with followers, which is normally a more stable metric.

To put it simply, if your reach varies typically, utilize this technique for a more accurate measure of post-by-post engagement.

Cons: As mentioned, while this may be a more undeviating way to track engagements on posts, it doesn’t necessarily supply the full picture given that it does not account for viral reach. And, as your fan count goes up, your rate of engagement might drop off a little.

Make certain to view this stat along with fan growth analytics.

3. Engagement rate by impressions (ER impressions): finest for paid content

Another base audience metric you could pick to determine engagements by is impressions. While reach procedures the number of people see your content, impressions track how often that material appears on a screen.

  • ER impressions = Overall engagements on a post/ Total impressions * 100
  • Average ER impressions = Overall ER impressions/ Total posts

Pros: This formula can be helpful if you’re running paid material and require to evaluate effectiveness based on impressions.

Cons: An engagement rate equation that utilizes the variety of impressions as the base is bound to be lower than ERR and ER post equations. Like reach, impression figures can also be inconsistent. It might be a great idea to use this method in combination with reach.

Learn more about the difference between reach and impressions.

4. Daily engagement rate (Everyday ER): best for long-term analysis

While engagement rate by reach measures engagement against maximum direct exposure, it’s still good to have a sense of how frequently your fans are engaging with your account every day.

  • Daily ER = Overall engagements in a day/ Overall followers * 100
  • Typical Day-to-day ER = Overall engagements for X days/ (X days * followers) * 100

Pros: This formula is a great way to gauge how frequently your fans connect with your account on a daily basis, instead of how they communicate with a specific post. As a result, it takes engagements on brand-new and old posts into equation.

This formula can likewise be tailored for particular use cases. For example, if your brand name only wishes to determine everyday remarks, you can change “total engagements” appropriately.

Cons: There’s a fair amount of space for mistake with this method. For instance, the formula does not represent the truth that the same fan might engage 10 times in a day, versus 10 followers engaging as soon as.

Daily engagements can likewise differ for a variety of factors, including the number of posts you share. For that reason it might be rewarding to outline day-to-day engagement versus number of posts.

Growth=hacked. Schedule posts, talk with consumers, and track your efficiency in one location. Grow your organization quicker with Best SMM Panel.

5. Engagement rate by views (ER views): best for video

If video is a main vertical for your brand name, you’ll likely want to know how many people choose to engage with your videos after seeing them.

  • ER view = Total engagements on video post/ Overall video views * 100
  • Average ER view = Overall ER view/ Overall posts

Pros: If one of your video’s goals is to create engagement, this can be a good way to track it.

Cons: View tallies frequently include repeat views from a single user (non-unique views). While that viewer might watch the video numerous times, they might not always engage several times.

6. Cost per engagement (finest for determining influencer engagement rates)

Another useful equation to contribute to your social media toolbox is expense per engagement (CPE). If you have actually chosen to sponsor content and engagement is an essential goal, you’ll need to know just how much that investment is paying off.

  • CPE = Total quantity spent/ Overall engagements

Many social media advertisement platforms will make this computation for you, along with other object-oriented calculations, such as cost-per-click. Make sure to examine which interactions count as engagements, so you can be sure you’re comparing apples to apples.

How to determine engagement rate instantly

If you’re tired of determining your engagement rate by hand, or you’re simply not a math person (hi!), you may want to consider utilizing a social networks management tool like Best SMM Panel. It allows you to analyze your social networks engagement across socials media from a high level and get as detailed as you want with customized reports.

Here’s an example of what looking at your engagement information in Best SMM Panel appears like:

Try for free for 1 month Besides revealing you your general post engagement rate, you can also see what kinds of posts get the greatest engagement (so you can make more of those in the future), and even the number of people visited your website.

In Best SMM Panel reports, it’s super easy to see how many engagements you overcame a time period, what is being counted as an engagement for each network, and compare your engagement rates to previous time periods.

Pro tip: You can set up these reports to be produced immediately and advise yourself to check in as frequently as you desire.

A great benefit is that with Best SMM Panel, you get to see when your audience is most likely to engage with your posts– and schedule your material accordingly.

What is an excellent engagement rate? Many social networks marketing experts agree that a good engagement rate is between 1%to 5%. The more followers you have, the harder it is to attain. Best SMM Panel’s own social networks group reported an average Buy Instagram Verified engagement rate of 4.59% in 2022 with 177k followers.

Now that you understand how to track your brand name’s social networks engagement, checked out how to improve your engagement rate.

Use Best SMM Panel to track and improve engagement rates across all your social media channels. Try it totally free today.