This previous November, I chose to do an experiment. I wished to see if LinkedIn pods really worked or if they were just a wild-goose chase.
For those of you who don’t know what a LinkedIn pod is, it’s generally a group of individuals who accept like, comment and engage with each other’s posts. The theory is that by doing this, your content will be enhanced by the LinkedIn algorithm. So, I decided to sign up with a couple of pods and test it out for myself.
I’m not necessarily an established LinkedIn thought leader with countless fans, but I post about my composing deal with a relatively routine basis and have actually even gotten a few customers through LinkedIn. So a couple of more fans and engagements with my posts definitely would not harm.
Here’s what I learned from my experience with LinkedIn pods.
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What is a LinkedIn pod?
Let’s begin with the basics.
A LinkedIn pod, often called an engagement pod, is a group of individuals who have actually consented to connect and engage with each other’s content on LinkedIn. The idea is that by being in a pod, you’ll have the ability to increase your connections and, subsequently, your chances.
In an engagement pod, members accept like, comment, share, and react to each others’ posts on a regular basis. Typically, this is done by publishing your LinkedIn post in an engagement pod group or app, where members can see and interact with it.
A lot of engagement pods deal with the concept of reciprocity. So, if you desire individuals to like, comment, or share your material, you’ll require to do the very same for them.
Why use an engagement pod on LinkedIn?
Engagement pods are stated to be handy due to the fact that they can:
- Enhance the reach of your content
- Help you get more engagement on your material (likes, comments, shares)
- Offer extended networking chances
- Engage workers to support your brand name
The theory is that LinkedIn favors posts with more engagement, so if you can get more likes and remarks, your post will carry out much better.
This is especially essential due to the fact that the LinkedIn algorithm divides material on the platform into 3 types:
- Spam: Posts with bad grammar, too many hashtags, or accounts that post too regularly might be marked as spam.
- Low-quality posts: Posts that don’t follow finest practices, or don’t get enough engagement, will be identified “low-quality.”
- Premium posts: Posts that are easy to read, encourage concerns, and include strong keywords will be labeled top quality and, therefore, will be shown to more users on LinkedIn.
The concern is: is engagement enough to make a post “top quality” in the eyes of the LinkedIn algorithm? I set out to put this concept to the test.
How to sign up with a LinkedIn pod
There are a number of various ways to sign up with a LinkedIn engagement pod.
First, you can start your own pod by creating a group message thread with LinkedIn users you ‘d like to pod with. We’ll call this a manual LinkedIn pod.
Second, you can use LinkedIn-specific pods, where you sign up with LinkedIn groups focused on developing pods. Browse “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones associate with your market.
There are likewise third-party apps like lempod specifically built for automating LinkedIn engagement pods.
Finally, LinkedIn pod groups exist on other social media sites. There’s the LinkedIn Development Hackers pod on Buy Facebook Verified and various other pods on platforms like Telegram.
I explore all 4 types of engagement pods to see which ones worked best. I utilized a different LinkedIn post for each technique so that I could properly track any distinctions in engagement throughout methods.
Here’s a breakdown of that process.
Manual pods: I utilized an article on scheduling Buy Instagram Verified reels.
Before the experiment began, I had 12 likes, 487 impressions, 0 shares, and 2 remarks.
LinkedIn-specific pods: For this technique, I used a blog post I ‘d shared on economic downturn marketing
. Prior to the experiment started, I had 5 likes, 189 impressions, 1 share, and 2 remarks
Automated LinkedIn pods:
I utilized a post I composed for Best SMM Panel on social networks share of voice. Before the experiment began, I had 2 likes, 191 impressions, 0 shares, and 0 comments. Cross-platform LinkedIn pods: I was unable to join any cross-platform pods, so no posts were used here. Handbook LinkedIn pod method I started by developing a manual LinkedIn pod of my own.
I picked a little group of my writer good friends (due to the fact that they understand the research study procedure)to pod up with. I sent them a fast message detailing the technique and encouraged them to interact with each other.
Fortunately, they’re all great sports, and I instantly started receiving a barrage of LinkedIn notifications revealing the assistance of my friends.
I likewise right away noticed some brand-new(complete stranger )accounts creeping my LinkedIn profile. And I even got this message from a random”LinkedIn”staff member(pretty specific this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" personal message from linkedin staff member "width= "620 "height="504"/ > That all taken place in simply a couple of hours! LinkedIn-specific pod technique I likewise joined a couple of LinkedIn group pods concentrated on digital marketing and social media.
The number of members truly varied in these groups. One had more than a million members, at the others had simply a few dozen. I selected a mixture of high-member pods in addition to a few smaller ones. If
vanity metrics have taught me anything, it’s that even if a lot of people
remain in your circle, it doesn’t suggest they’re in fact taking note. A few of the pods I found in my search were described as inactive, so I stayed away from those. Of all the groups I joined, Video game of Content was the only one that appeared to have routine posts from other users. The guidelines of GoC were quite simple: There is
just one post ever present in the group, and it’s made by an admin. They repopulate this post every number of days so it remains pertinent. Group members can then comment on the post with their LinkedIn post link and other members are meant to engage with them. As I went through the weekday post comments, I did see lots of individuals responding to remarks with expressions like,”Done! Here’s my link.”When I clicked through to their posts, I could see likes and remarks from those same group members
. So, yeah, this was working. A minimum of in terms of garnering more likes and comments.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="game of material
users discussing each others linkedin posts”width= “620”height= “470”/ >
I went in and did the same, engaging with posted links and
commenting with my own link after I was done. And I gradually started to see engagement reciprocated on my own posts.
< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="video game of material user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod approach I likewise set up the lempod extension on my Google Chrome browser. lempod offers a digital market full of LinkedIn engagement pods you can sign up with. I joined a couple of pods focused on digital marketing and social networks. The very first one I was accepted to was called”Material+ Social Media Marketing pod”. That seemed relevant. I instantly posted the link to my post. When I shared the link, the screen opened to a big graph, with a list of people
” Members who will engage”and”Members who have currently engaged. ” I cross-checked the”Members who have actually already engaged”tab with my real post. And, yep. Sure enough, those users were now shown as new likes on my post.
Within just a couple of minutes, my impressions had grown from 191 to 206. I likewise had six new comments. I viewed this number gradually climb over the next hour.
While I was seeing lots of engagement, I wasn’t seeing any profile views, direct messages, or anything else that might indicate these users were really interested in my work.
Not to mention, the engagement was being available in quickly. Every 45 seconds there was another alert! Maybe LinkedIn would consider my post viral? Or, maybe it would get labeled as spam.
< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin notifications being available in 45 seconds apart"width="620" height= "1424"/ >
I let the automation run till I saw that every member of the pod had actually engaged. Two hours later, I had 54 likes, 261 impressions and 24 comments! Cross-platform LinkedIn pods I did try joining the” LinkedIn Development Hackers “group on Buy Facebook Verified, but I was never ever authorized.
It appears this group may
be non-active now. I did not find any other active LinkedIn pods to sign up with on other channels. Outcomes TL; DR: In the beginning glimpse, it might appear like the Automated LinkedIn pod was the most reliable pod, but I really think it was the Manual pod for factors that I will discuss listed below. In any case, none of the LinkedIn pods truly made a huge difference for me or assisted grow my presence on the platform substantially.
|Automated LinkedIn pod||54||24||0||261|
Keep checking out for more details and context on these outcomes.
This appeared like the most organic, a lot of constant technique. Because I was leveraging individuals I currently knew, the comments were genuine, appropriate, and sincere.
Not to discuss, these individuals are actually in my market– indicating if my posts show up in their feeds to their connections, it may help me network even more.
Nothing about this method came off as spammy, though I don’t know how reasonable it is to ask my pals to do this every week.
Throughout one week, my post got:
- 13 likes
- 3 comments
- 0 shares
- 507 impressions
LinkedIn-specific pods While this method brought in the most comments, responses were vague and less appropriate than those discovered in my manual pods. Plus, the majority of these people worked beyond my industry. So, there most likely isn’t much benefit to my content appearing in their feeds or networks.
After the weeklong experiment, my post got:
- 13 likes
- 364 impressions
- 2 shares
- 6 remarks
Automated LinkedIn pods This approach certainly generated the most likes and comments. But, I didn’t see any pertinent profile check outs, direct messages, or connection requests come through. Also, while there were a great deal of brand-new remarks, they were all basically the very same:
- “Truly cool Hannah!”
- “Terrific post, Hannah!”
- “Thanks for sharing Hannah!”
To me, these vague remarks signal that none of these users in fact read my post (which makes sense, considering their profiles are being automated).
I can just think of that other users may see this and believe the very same thing. My spam alert is sounding.
After 3 hours, my post got:
- 54 likes
- 24 remarks
- 261 impressions
- 0 shares
Cross-platform LinkedIn pods I did not gather any additional engagement from this technique.
What do the results indicate?
Here are the primary takeaways from my experiment.
Authentic pods have benefit
There is definitely some engagement to be gained from using LinkedIn pods. Pods that are made up of pertinent, genuine connections within your market can certainly assist to magnify your material and get you more views, likes, and comments.
Spammy pods won’t get you far
But, if you’re attempting to game the system by joining pods that are full of fake accounts or that are unrelated to your market, you’re not going to see much benefit. So what if you got 50, 100, or 200 likes? They don’t mean much if they’re originating from accounts that will never ever work with you.
LinkedIn pods ARE embarrassing
I believe what struck me most about this experiment was the discomfort that came with having numerous inapplicable strangers present on my posts. Sure, from a glimpse it looks cool to have 50+ likes, however if anybody took a better look it would be pretty apparent the engagement was spam.
Just as I wouldn’t recommend organizations purchase their Buy Instagram Verified followers, I would not recommend they use engagement pods. Possibly, in many cases, where the pod members are hyper-relevant to your specific niche, it’s worth it. But if it looks suspicious, possibilities are your audience will see. And the last thing you desire is to lose their trust.
Concentrate on close, appropriate connections
If you still want to sign up with a LinkedIn pod after reading this, the very best method to utilize them is to join ones that pertain to your industry and that are made up of connections that you can authentically engage with. In this manner, you’re getting targeted engagement that can lead to valuable relationships (and, hopefully, genuine consumers).
Here are a couple of pointers for finding the best LinkedIn pods:
- Check out groups associated to your industry or specific niche. Many of these will have pods related to them.
- Ask trusted connections if they understand of any excellent pods to join.
- Produce your own pod with a group of like-minded individuals.
- Avoid overly spammy pods that are just focused on promoting material and not engaging in real conversations.
- Many of all, focus on excellent, old, natural LinkedIn marketing. While “hacking the algorithm” through pods is appealing, absolutely nothing beats putting in the work, one post at a time.
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