Today’s Ask An SEO question comes from Kayle from Cape Town, who asks:
Google reveals 314 of my website pages are indexed, but Ahrefs just reveals 260 internal pages and Semrush only shows 220. What does this mean? How can I accurately cross-check whether all my pages are indexed?
Whoever stated “numbers do not lie” never worked with a modern-day analytics program– or, any program that tries to imitate what Google is doing. Those programs lie all the time.
But the lies aren’t dubious.
None of the tools we utilize are trying to trick us into thinking we have various outcomes than we do.
Comprehending how a tool works, what it is determining, and how to best read those measurements is a vital ability for any digital online marketer.
So, how do you comprehend the distinctions between disparate lead to various tools?
Look At The Tool’s Source
The primary step in understanding how to understand arise from several tools is to comprehend the tool you are utilizing.
Where does that tool pull its data?
How does it pull information?
Is the information going to be accurate or more of a pattern gauge?
For example, brand-new SEO pros are frequently surprised by the disparities when looking at Semrush’s traffic estimates vs. numbers in Google Analytics.
But if you comprehend how each tool gets its information, its correct usage becomes self-apparent.
Semrush’s traffic analysis is based on the number of keywords a website ranks for and a quote of just how much traffic each keyword will bring.
This is wildly unreliable when aiming to compare absolute data for sites.
If you are looking for traffic patterns over time, Semrush is among the best tools out there for competitive analysis.
But I would never ever utilize it to determine the traffic on a site where we have access to Google Analytics, because Google Analytics determines the actual visitors to a website.
Semrush quotes traffic; Google Analytics determines traffic.
Ahrefs Vs. Semrush Vs. Google Browse Console
Let’s get to the concern at hand.
If I am attempting to understand the variety of indexed pages for a site I manage, I’m just going to rely on data from Google Search Console. Why?
Google Search Console (GSC) is the only tool of the three in question that determines how many pages are indexed vs. estimates the number of indexed pages.
Is Google Search Console always completely remedy? No.
However in almost every case, GSC will give a more precise representation of how many pages are actually indexed.
Both Semrush and Ahrefs use the choice to link your GSC data to your account.
This makes the data from those tools more precise on your site.
This does not mean that the numbers of competitors’ sites– or websites where you don’t manage the Google Search Console– are going to have more accurate results in Ahrefs or Semrush.
But if you need competitive analysis, Ahrefs and Semrush are the very best method to compare apples to apples.
As far are “cross-checking whether all your pages are indexed,” I don’t think that’s necessary.
Google is the place you want all of your pages indexed.
Google Search Console was made for that purpose.
It’s the only source of original data you have when it comes to Google’s index, due to the fact that search operators don’t return precise results and have not for some time.
It is essential for digital online marketers to understand what a tool does, where its data originates from, and the best way to use it.
So far, I haven’t seen an AI that is an alternative to an eager marketing mind armed with the knowledge of how the environment works.
So before you run an analysis, understand the tool and what it is best utilized for.
You’ll be a much better digital marketer if you comprehend what you are determining, how, and why.
Included Image: Dikushin Dmitry/Best SMM Panel